This exciting new text is the first to explore the discipline of Netnography--the conduct of ethnography over the Internet, a method specifically designed to study cultures and communities online. Full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers.
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Titolo: Netnography: Doing Ethnographic Research Online
Autore:
Robert V. Kozinets
Editore: Sage Publications (CA)
Data di Pubblicazione: 2010
Pagine: 00221
Formato:
ISBN: 9781848606456