The Anthropology of Media: Behavioral Medicine's Perspective

"The Anthropology of Media: A ReaderBrings together key writings in the emergent field of the anthropology of media for the first timeIntegrates key themes in the anthropology of media by means of editorial commentaryExplores the theoretical issues that have arisen from ethnographic studies of media" offers a critical overview of how mass media represents and constructs both Western and non-Western cultures. Moving beyond earlier anthropological preoccupation with ethnographic film and drawing on the recent explosion of creative studies of culture and media, this volume heralds the emergence of a new field - the anthropology of media - and brings its key literature together for the first time.