Collaboration and Co-Creation: New Platforms for Marketing and Innovation

Name: Collaboration and Co-Creation: New Platforms for Marketing and Innovation
Author: Gaurav Bhalla

Gaurav Bhalla

This book examines how today 's technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques and blogs to develop deeper relationships that reinforce brand loyalty and drive growth.

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Titolo: Collaboration and Co-Creation: New Platforms for Marketing and Innovation
Autore: Gaurav Bhalla
Curatore:
Traduttore:
Illustratore:
Editore: Springer
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Data di Pubblicazione: 2010
Pagine: 00205
Formato:
ISBN: 9781441970817
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