The role of pronoun and metaphor in political communication

This study will try to show how pronominal relations and rhetorical strategies in discourse determine the relationship speaker/audience, thus conditioning the development of ideological content. The texts themselves will be therefore analysed from three different points of view: a) In terms of discourse analysis: the system of pronominal usage will be analysed in the texts to define production roles and reception roles. b) In terms of rhetorical analysis: rhetorical analysis will highlight structures and schemes of persuasive devices used to influence the audience in specific ways. Consideration of the place of rhetoric in Critical Discourse Analysis will be uppermost. c) In terms of ideological content: both discourse analysis and rhetorical analysis of the given texts will be related to the creation of ideological meanings in context